When marketing goes wrong

Your OnI’m no [tag]grammar[/tag] king, nor do I preach proper technique to the likes of Grammar Girl. However, browsing to [tag]Seagate[/tag]’s site when I was checking out new hard drives makes me head hurt.

Here’s what their marketing campaign says: “[tag]FreeAgent[/tag]: [tag]Your On[/tag]“.

Now, perhaps it’s some clever pun or wording, and the joke’s far over my head. I doubt it.

Seriously, can’t anybody get basic grammar anymore? You’re is not equal to your. I blame marketing and their desire for quick and impacting campaigns without really thinking things through.

EDIT: Update on the situation. According to an employee, it’s a [tag]mistake[/tag]. Read the comments here: LINK.


This ClashBang.com article was written by Chris Chu. Tired of privately venting his frustration in vain, Chris decided to share his discontent with the rest of the world.


This entry was posted on Friday, June 1st, 2007 at 9:35 am and is filed under . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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